Paid media management
Campaign builds, audience strategy, bidding, and daily optimization across search, social, and display. Budget pacing reviewed weekly, not monthly.
- Google & Microsoft Ads
- Meta, TikTok, Pinterest
- Retail & marketplace ads
Advertising services · Katy, Texas
Advertising that earns its place in the budget.
Urena Shop builds and runs paid media programs for growing businesses — creative, targeting, and measurement handled end to end, with reporting you can actually read.
- Paid search
- Paid social
- Creative production
- Brand strategy
- Landing pages
- Analytics
Weekly
Reporting cadence, plus a live dashboard
2–3wk
Typical time from kickoff to launch
Flat fee
Never a percentage of your ad spend
No lock-in
Month-to-month engagements
01
Everything between the idea and the invoice.
Pick one lane or hand over the whole program. Each engagement starts with the same question: what is this spend supposed to do?
Creative production
Static, motion, and short-form video built specifically to be tested — variants shipped in batches so you learn which message works, not just which one looked nice.
- Ad creative & hooks
- Short-form video edits
- Copywriting & iteration
Brand & positioning
The part most ad accounts skip. We sharpen who you're for, what you promise, and how you say it — then make sure every placement repeats it.
- Messaging & offer design
- Visual direction
- Competitive review
Landing pages
Traffic is only half the job. Fast, focused pages built to convert the click you paid for — and structured so tests are easy to run.
- Page design & build
- Offer & form testing
- Speed & mobile tuning
Tracking & analytics
Clean conversion tracking, server-side where it matters, and a dashboard that answers "did this work?" without a translator.
- Conversion & event setup
- Attribution sanity checks
- Live reporting dashboard
Audit & strategy sprint
A fixed-scope look at an existing account: what's wasting money, what's under-funded, and the shortest path to better numbers. Yours to keep either way.
- Account & spend review
- 90-day plan
- Walkthrough call
02
Small shop, senior attention.
Urena Shop is deliberately small. The person who scopes your work is the person who builds it and the person who answers when something looks off. No account-manager relay, no junior buyer learning on your budget.
That shape sets the pace: fewer clients, faster decisions, and a direct line to someone who already knows your numbers.
Talk to us-
Spend is treated like it's ours
Every line item has a job. If a channel can't explain itself after a fair test, we cut it and tell you why.
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Plain-language reporting
What we spent, what it returned, what changed, what's next. Four things, every week, in language you can forward to anyone.
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You own everything
Ad accounts, pixels, creative files, and data stay in your name. Leaving is always easy — which is why clients don't.
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Month to month
No annual contracts. The work stays good because it has to, not because you signed something.
03
Where the money actually goes.
We run the channels that fit your margins and your buyer — not every platform with an ad product. Here's what we work in day to day.
Search
- Google Ads
- Microsoft Ads
- Performance Max
- Shopping
- Local & Maps
Social
- Meta (FB & IG)
- TikTok
- YouTube
Retail & display
- Amazon Ads
- Marketplace ads
- Programmatic display
- Retargeting
- Native
Measurement
- GA4
- Server-side tagging
- Conversions API
- Call tracking
- Looker Studio
04
Four steps, no mystery.
You'll always know what's running, what it cost, and what changed. Nothing launches before the tracking behind it is verified.
1
Discovery call
Thirty minutes on your goals, margins, and what's been tried. If we're not the right fit, we'll say so on that call.
30 minutes · Free
2
Audit & plan
We review the account, the offer, and the funnel, then come back with a scoped plan, a budget range, and expected timelines.
Week 1
3
Build & launch
Tracking verified first, then creative and campaigns go live in a structure designed to produce readable results.
Weeks 2–3
4
Optimize & report
Weekly optimization and a weekly note. Monthly, we zoom out and decide what to double down on and what to retire.
Ongoing
05
Three ways to work together
A flat fee based on scope and channel count — never a percentage of spend, so there's no incentive to spend more than the plan calls for.
Audit & strategy sprint
A fixed-scope look at an existing account and the shortest path to better numbers. Yours to keep either way.
Fixed scope
- Account & spend review
- Offer and funnel read
- 90-day plan
- Walkthrough call
Managed program
We build and run the whole thing — creative, campaigns, tracking, and the weekly read on what it returned.
Flat monthly fee
- Paid media management
- Creative shipped in batches
- Landing pages & testing
- Weekly report + live dashboard
- You own every account
Project work
One piece of the program, scoped and delivered on its own — for teams who run media in-house.
Quoted per scope
- Creative production batch
- Landing page build
- Tracking & analytics setup
- Brand & messaging work
Every engagement is quoted in writing after the audit, so you see the number before anything starts. Most programs sit between a few thousand and mid five figures in monthly media spend — below that, an audit and a plan you run yourself is usually the better value, and we'll say so.
06
Before you write in
The questions we get on nearly every first call.
What size budgets do you work with?
Most engagements sit between a few thousand and mid five figures in
monthly media spend. Below that, an audit and a build-it-yourself plan is usually the
better value, and we'll tell you that up front.
How are you priced?
A flat monthly management fee based on scope and channel count, quoted
after the audit. No percentage-of-spend, so there's no incentive to spend more than
the plan calls for.
How fast can we launch?
Typically two to three weeks from kickoff — most of that is tracking
setup and the first creative batch. Existing accounts with clean tracking move faster.
Do you work outside Texas?
Yes. We're based in Katy, TX and work with clients across the United
States. Everything runs remotely with scheduled calls.
What do you need from us?
Access to your ad accounts and analytics, any existing brand assets,
and one decision-maker who can approve creative. That's genuinely it.
Who owns the accounts and creative?
You do. Ad accounts, pixels, creative files, and data all stay in your
name, so leaving is always easy — which is why clients don't.
07 — Contact
Tell us what you're working on.
Send a few sentences about your business and where advertising fits in. We reply to every message within one business day.
- Customer service
- +1 (434) 408-9139
- Location
- Katy, Texas — serving clients nationwide
- Hours
- Monday–Friday, 9:00am–6:00pm CT